With more than 1.500 stores JYSK is present in these 32 countries.
Lars Larsen envisioned a chain of stores and, for him, getting the concept off the ground was more important to him than choosing a location for his first store. As it happened, he chose the Jutland city of Aarhus and the first JYSK store opened for business there on April 2, 1979. Lars Larsen had envisioned a chain of stores, and with such grand plans it didn't matter where in Denmark he opened his first store. The most suitable store space was found in the city of Aarhus in Jutland, so on the 2nd of April 1979 the first store opened its doors.
Lars Larsen is the owner of the JYSK Group and its subsidaries, among these the JYSK companies throughout the various countries as well as Dänisches Bettenlager and Bettenwelt Germany and Austria.
With more than 1.500 stores JYSK is present in these 32 countries: Denmark, Norway, Sweden, Finland, Poland, The Czech Republic, Slovakia, Hungary, The Netherlands, Germany, Austria, Switzerland, France, Greenland, The Faroe Islands, Iceland, Latvia, Lithuania, Estonia, Ukraine, Kosovo, Bulgaria, Kazakhstan, Canada, Romania, Albania, Great Britain, Macedonia, Croatia, Italy and Spain.
The group has an annual turnover of around EUR 2 bn and growth is steady. JYSK employs almost 14,000 professionally-trained people and the brand is known throughout Europe for its great offers.
In addition to the JYSK Group, Lars Larsen also owns or partly owns other companies. 'Bolia.com' is an internet based chain of furniture outlets with showrooms in European cities and Shanghai in China, 'Interior Direct' is a large-scale supplier of furniture for hotels and conference facilities, and 'Himmerland Golf & Country Club' is one of Scandinavia's best equipped and most attractive golf courses with its own first class golf hotel.
Through his chain of bed linen stores, Lars Larsen developed his strategy of bulk-buying quality products cheaper than his competitors - and selling them cheaper too, making the customer the winner. JYSK's business is built on a wide range of great offers brought to the market thanks to clever purchasing. Its reputation continues to grow thanks to its willingness to pass these savings onto customers. The result is a unique company culture that is plain-speaking, straightforward and down-to-earth.
From the very beginning Mr. Larsen wanted JYSK to become a market leader. Since 1979, JYSK has evolved into an international organisation with 14,000 staff, stores in most European countries, the Middle East and Canada and a turnover of EUR 2 bn.
The History of JYSK:
- On 3 April, Dänisches Bettenlager opens its first three stores in Spain, in Ondara and Gandia near Valencia, and in Cartagena near Murcia.
- On 2 April, Dänisches Bettenlager opens its first store in Italy, in Serravalle Scrivia near Genoa.
- On 2 April JYSK celebrates its 30th anniversary and launches an interactive story about the history of the company.
- On 26 March, JYSK Nordic opens its first store in Croatia in Zadar.
- JYSK Nordic opens Northern Europe's largest warehouse in Uldum in Mid-Jutland. The warehouse currently has an area of 64,000 m2.
- On 29 May, JYSK Franchise opens its first store in Macedonia in Tetovo.
- On 10 April, JYSK Nordic opens its first two stores in Slovenia, in Murska Sobota and Brezice.
- On 4 April, JYSK Nordic opens its first two stores in the UK, in Lincoln and Mansfield.
- On 17 November, JYSK Franchise opens its first store in Albania, in the capital city of Tirana.
- In July, JYSK Franchise closes for the second time in Russia.
- On 15 June, JYSK Franchise opens its first store in Dubai.
- On 11 June, Lars Larsen receives King Frederik IX's Honorary Award which is presented by His Royal Highness Prince Henrik in recognition of Lars Larsen's valuable contribution to Danish export.
- On 10 May, Dänisches Bettenlager opens its first store in France just outside Paris.
- On 15 March, JYSK Franchise opens its first store in Romania in Oradea.
- On 20 November, Lars Larsen has a street named after him. The Municipality of Tørring-Uldum dedicates Lars Larsens Vej to him as a means of thanking JYSK for building Northern Europe's largest warehouse in Uldum in Mid-Jutland.
- JYSK Nordic opens a new warehouse in Radomsko, Poland. The warehouse currently has an area of 40,000 m2.
- On 26 October, JYSK Nordic opens its first store in Slovakia in Trencín.
- On 28 September, JYSK Nordic opens its first four stores in Holland, in Arnhem, Zoetermeer, Heerhugowaard and Lelystad.
- On 26 August, JYSK Franchise opens its first store in Kazakhstan in Almaty.
- On 30 March, Dänisches Bettenlager opens its first two stores in Switzerland, in Baar and Bülach.
- On 1 September, store number 1,000 opens in the German town of Dingolfing.
- In July, JYSK Franchise opens up for the second time in Russia in Moscow.
- On 19 May, JYSK Franchise opens its first store in Bulgaria in Plovdiv.
- On 7 April, JYSK Nordic opens its first store in Hungary in Fót, outside of Budapest.
- On 29 October, JYSK Franchise opens its first store in Ukraine in Kiev.
- On 2 April, JYSK celebrates its 25th anniversary, and Lars Larsen sends out 2.4 million copies of his autobiography to all Danish households.
- On 12 February, JYSK Franchise opens its first store in Kosovo in Pristina.
- On 30 April, JYSK Nordic opens its first store in the CzechRepublic in Prague.
- In June, Lars Larsen is nominated "World Entrepreneur of the Year" in the accountancy firm Ernst & Young's internationally recognised growth creation competition.
- In September, the stores in Norway change their name from Norsk Sengetøylager to JYSK.
- On 7 June, JYSK Franchise opens its first store in Estonia in Tallinn.
- In November, Lars Larsen is named Entrepreneur of the Year in Denmark.
- On 26 April, JYSK Franchise opens its first store in Lithuania in Vilnius.
- JYSK receives the Gift to the Earth award from the World Wildlife Fund for its work with the Tropical Forest Trust, which JYSK co-founded in 1999.
- In April, stores in Denmark, Sweden and Finland change their name from Jysk Sengetøjslager, Jysk Bäddlager and Jysk Vuodevarasto to JYSK.
- JYSK Nordic opens a warehouse in Nässjö in Sweden. The warehouse currently has an area of 55,000 m2.
- Lars Larsen becomes the majority shareholder of the Internet-based furniture company www.bolia.com, which currently has showrooms in Denmark, Norway, Sweden, Germany and China.
- JYSK Bed'n Linen closes in the United States.
- On 4 April, Dänisches Bettenlager opens its first store in Austria in Vocklabruck.
- On 25 March, JYSK Nordic opens its first store in Poland in Gdansk.
- On 1 July, JYSK Franchise enters into partnership with the furniture store Muebles Piramides Puerto in Malaga, Spain.
- Jysk Sengetøjslager co-founds the Tropical Forest Trust, which works to secure the tropical rain forests. The Trust currently has more than 50 members worldwide.
- Larsen Travel is acquired by the Swiss company Kuoni.
- Lars Larsen celebrates his 50th birthday on 6 August.
- In May, JYSK Franchise closes in Russia.
- Dänisches Bettenlager opens a warehouse in Zarrentin, Germany. The warehouse currently has an area of 48,600 m2.
- On 7 June, JYSK Franchise opens its first store in Latvia in Riga.
- In May, JYSK Franchise opens its first store in Russia in Moscow.
- On 10 February, JYSK Franchise opens its first store in Canada, in Coquitlam outside Vancouver.
- Dänicshes Bettenlager's three-year trainee course commences. Currently, approximately 500 trainees complete the course every year.
- Norsk Sengetøylager's two-year trainee course commences. Currently, approximately 80 trainees complete the course every year.
- On 4 May, Jysk Vuodevarasto opens its first store in Finland in Turku.
- Dänisches Bettenlager opens a warehouse in Homberg, Germany with a current area of 64,200 m2.
- On 14 March, the first JYSK Bed'n Linen opens in the United States, in Shrewsbury, south of New York City.
- Jysk Sengetøjslager's two-year trainee course commences in Strandby near the Liim Fiord in Denmark. Currently, approximately 200 trainees complete the course every year.
- On 1 May, Jysk Bäddlager opens its first store in Sweden in Malmoe.
- Lars Larsen sets up Larsen Travel, which sells budget package holidays for destinations around the world.
- Jysk Sengetøjslager becomes main sponsor of the Danish Disabled Athletics Association and remains its main sponsor to this day. Later JYSK also becomes the main sponsor for disabled sports associations in Norway and Sweden. JYSK Franchise also supports disabled sport in Canada, Lithuania, Latvia, Estonia, the Faroe Islands and Iceland.
- On 22 September, Norsk Sengetøylager opens its first store in Norway in Stavanger.
- On 8 October, JYSK Franchise opens its first store in Iceland in Reykjavik.
- On 2 October, JYSK Franchise opens in the Faroe Islands.
- Lars Larsen becomes partner of Himmerland Golf & Country Club.
- On 1 April, Dänisches Bettenlager opens its first store in Germany in Flensborg.
- On 12 April, JYSK Franchise opens its first store in Greenland, in Nuuk.
- The company's first advertising supplement is released.
- On 2 April, the world's first Jysk Sengetøjslager opens in Aarhus, Denmark, where it still operates today.
Expansion is an integral part of JYSK's strategy. More effective and efficient procedures and continued employee satisfaction are a critical element of this growth strategy. Our values are summed up in three words and remind all JYSK employees how we can keep giving our customers great offers.
Service minded, cost conscious, reliable, goal-oriented and professional.
Helpful, mutal respect, flexible, open, honest and straight forward, positive.
Committed, loyal, cooperative, obligation to challenge (the right to speak up), JYSK ambassador.
With Big Business Comes Great Responsibility
...which is why JYSK has adopted a set of rules governing our approach to the environment, ethics and quality in a policy we call "Trade & Attitude".
JYSK is one of Europe's leading retailers of products for the home, especially bed linen and bathroom goods. We are determined to meet the standards consumers demand from our products. One of the ways we do that is through our policy of caring for the environment, following clear ethical rules and safeguarding quality as well as product safety.
JYSK strives to be an environmentally conscious leader in the international retail marketplace. We are determined to act responsibly and proactively towards the environment and do our utmost to create more sustainable local communities.
These standards are integral to all areas of our business and are part of an ongoing process designed to achieve increasing high levels of environmental and ethical awareness, both in the company and in society at large.
JYSK believes that responsible attitudes and initiatives aimed at the environment, ethics and product quality are essential factors in the world of business.
Environmental problems are a worldwide concern, but local efforts will always influence people's surroundings and environment.
Today it's more important than ever to safeguard the environment and the world around us. We consume more of our planet's resources than we return. For the sake of the environment and ourselves we have to stop.
JYSK actively works to secure the right of future generations to have clean water, air and an environment that thrives under the most favourable conditions.
We are a major international retailer and we acknowledge our part of the responsibility for the world we all share.
JYSK offers a comprehensive range for the home from mattresses, duvets, towels, textiles, bookcases, beds, tables, sofas, house wares and garden furniture - all at value for money low prices, with many items available to take home from store the same day.
The company employs clever purchasing together with a policy of zero exploitation, and JYSK supports the UN global compact programme and demands that suppliers do the same.