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About Bestseller

BESTSELLER is a family-owned clothing and accessories company founded in Denmark in 1975 by Merete Bech Povlsen and Troels Holch Povlsen. We provide fast affordable fashion for women, men, teenagers and children. Our products are available online, in branded chain stores, in multibrand and department stores.


We market our products in most of Europe, the Middle East, Canada, India and globally via e-commerce. We have more than 3,000 chain stores across 38 markets worldwide and our products are sold in approx. 12,000 multi-brand and department stores in 53 markets worldwide.

Suppliers and corporate sustainability
BESTSELLER has no ownership interests in the production chain but cooperates with selected suppliers primarily in China, India, Bangladesh, Turkey and Italy. We work with around 300 manufactures of garments and accessories. With our Code of Conduct, BESTSELLER works to ensure a sustainable approach in the cooperation with the suppliers.

Development work
In 1995, BESTSELLER FUND was established as an independent charitable organisation. The fund does humanitarian work and supports various cultural initiatives in Denmark and abroad. With development projects in China, India and Africa, BESTSELLER FUND works to secure a sustainable and socially equitable economic development in poor areas while at the same time preserving local cultural heritage.

BESTSELLER is 100% owned by the Holch Povlsen family with Anders Holch Povlsen as CEO. BESTSELLER Fashion Group China is an independent BESTSELLER company owned by the Holch Povlsen family and two Danish business partners in China. BESTSELLER Fashion Group China designs its own collections for more than 6,000 stores in China.




More than 30 years ago Troels Holch Povlsen, BESTSELLER's founder, phrased the 10 basic principles of the company. The principles were reliable guidelines back then, and today they still express the essence of the BESTSELLER spirit.

• We are honest                              
• We are hard-working                           
• We are loyal
• We are co-operative
• We are business minded
• We want to see results
• We want simple solutions
• We take nothing for granted
• We always keep our promises
• We want to be the best

One World, One Philosophy, One Family is the symbol of the company culture in BESTSELLER.

One World
Our world is built on fairness and opportunities. Cultural differences are an advantage, which will promote quality, extraordinary results and good values. Always trying to give more than we promise we try to meet remoteness with closeness.

One Philosophy
We make BESTSELLER’s 10 Basic Principles come alive. We are humble and together we work hard. We base our co-operation on trust, partnership and honesty. We treat all people as individuals but we think and act as a team. Therefore we succeed.

One Family
The backbone of BESTSELLER is our family feeling. We help each other and have unlimited faith in our relatives. We show our identity in the good examples we set for one another. We are proud of our family. It is both our link to the past and the foundation of our future.


Social responsibility is something that comes from within the spirit of our company. If we are able to help others, then we have an obligation to do so. It is about having that extra surplus – of both energy and resources – to help other people.

BESTSELLER has always put great effort and resources into helping people in need. Established in 1995, BESTSELLER FUND is an independent non-profit charitable foundation that primarily helps vulnerable people from the lowest levels of society.

The foundation initially supported social and cultural activities in Denmark and later also India and China where BESTSELLER has suppliers producing parts of its clothes and accessories. Since 2005, BESTSELLER FUND has extended its help and now also supports large village development projects that aim to eradicate the overwhelming poverty that prevails in rural China, Africa and parts of India.

The work of BESTSELLER FUND is not directly related to BESTSELLER’s activities but serves as a means to give something back to some of the poorest and most vulnerable people on the planet.
For more information about BESTSELLER FUND, please visit www.bestsellerfund.com

Apart from supporting vulnerable people from the lowest levels of society, BESTSELLER has also established Wildland Organisation – an organisation that works to preserve and regenerate nature and its wild beauty.

The first project is called ‘Leaota’, which is a wilderness situated in the Carpathians, Romania.

For more information about the ‘Leaota’ project, please visit www.wildland.org


Job opportunities

Job opportunities

In BESTSELLER we are more than 15,000 people designing, buying, marketing and selling fast affordable fashion to women, men, teenagers and children all over the world. We have grown from a small family-owned business to an international player. Even though we have grown, we still hang on to the core family values and the speed and flexibility of when we started.

We trust and challenge our employees to take on responsibility, and we encourage an open and equal dialogue between all employees.

Katja Hundrup
Photo and International PR responsible

"BESTSELLER is a place with endless opportunities. If you prove your worth, you can really get to shape your area and the brands you work with. Here is room for big thoughts and that’s important to me".

Kasper Baldvinsson
Retail Operations Manager - name it

"I identify areas of improvement, define actions, evaluate and implement them in our shops in co-operation with regional managers. Visiting our shops to see if it works, is a great motivational factor".

Visit our job and career site to see our open positions.

Follow us on LinkedIn to stay updated on career opportunities.


People & Performance
JKS a/s
House of Prince (BAT)