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About British American Tobacco Denmark

The Danish company was established the 1st of July 2008 when the British American Tobacco Group aquired the company House of Prince from Scandinvaian Tobacco Group. British American Tobacco Denmark had been born.

British American Tobacco Group is the world’s second largest quoted tobacco group by global market share, with brands sold in more than 180 markets. With more than 200 brands in our portfolio, we make the cigarette chosen by one in eight of the world’s one billion adult smokers. We hold robust market positions in each of our regions and have leadership in more than 50 markets.

Employees in British American Tobacco Denmark are a part of a multicultural organisation and english is therefore our corprate language.

I Denmark we are around 200 employees distributed withing the office functions, the distribution and the field force. The Danish company is also the headoffice of the other Nordic British American Tobacco companies.

Our functions

Our business functions

British American Tobacco Denmark offers a choice of opportunities in different functional areas. In the following pages we will provide you with an overview of some of the areas that you may wish to consider.

If you are already working but looking for a change, you may find that we offer the right career for you.

  • Marketing and distribution
  • Finance
  • Human Resources
  • Corporate and Regulatory Affairs
  • Information Technology
  • Legal

British American Tobacco Denmark A/S
Vester Farimagsgade 19
1606 København V

Our history

The Danish foundation

Scandinavian Tobacco Group was formed in 1961 when three of the old, family owned tobacco companies (C.W. Obel in Aalborg, R. Færch in Holstebro and Chr. Augustinus Fabrikker in Copenhagen) joined forces and established the biggest tobacco company in Denmark.

In 1972, British American Tobacco was fusioned into Scandinavian Tobacco Group and a few years later, they gathered their cigarette production at Tobaksvejen in Søborg, Denmark. This location remained the headoffice of House of Prince until February 2011.

The historic past shows, that British American Tobacco Group has been present in House of Prince long before the actual aquisition in 2008.

Throughout many years, House of Prince has been the only cigarette producer in Denmark with the brand "Prince" as the most dominant brand in the Danish market. The production site in Denmark was closed in november 2010 and the cigarettes for the Danish market are now produced in various factories around Europe.

British American Tobaccos history

The business was formed in 1902, as a joint venture between the UK’s Imperial Tobacco Company and the American Tobacco Company founded by James ‘Buck’ Duke.

Despite its name, derived from the home bases of its two founding companies, British American Tobacco was established to trade outside both the UK and the USA, and grew from its roots in dozens of countries across Africa, Asia, Latin America and continental Europe.

We were ‘born international’, and have developed over a century’s expertise in operating locally in diverse cultures around the world.

Our business

Our business areas

Environmental management

It makes good economic and environmental sense to use sustainable raw materials.

Globalisation and human rights

We have a role in addressing human rights issues where we can influence them.

Regulating and lobbying

Smoking poses serious health risks and we support balanced regulation of our industry.

If you are interested in reading more about how we operate our business responsibly, click here

Tobacco & products

Responsible leaf production

Our Group companies purchase approximately 460,000 tonnes of tobacco leaf a year. 

Smokeless snus

Swedish-style snus is a form of tobacco that isn’t smoked or chewed.

Eliminating child labour

We are committed to tackling exploitative child labour in tobacco farming worldwide.


If you want to read more about, how we manage our tobacco and products, click here

Our people & culture

Our workplace

Be challenged.  Be inspired.  Be yourself.

If you’re in search of a challenge and want a career that inspires you, British American Tobacco Denmark may be the company for you. We value our employees for who they are and the unique skill sets they bring.

We will challenge you, give you responsibility and sometimes expect you to succeed in some very tough situations. What we won’t do is bore you or waste your talents.

We are the world’s most international tobacco company, with products sold in some 180 markets worldwide and more than 60,000 employees. We believe it is important to attract and retain the very best people who will contribute ideas and really make a difference continue to make us one of the world’s best performing companies with some of the world’s biggest brands.

Difference is our advantage

Having people from such a wide diversity of cultures and backgrounds and who support each other’s success creates a unique mix which helps us to turn challenges into opportunities.

Those differences are balanced by a common point of view on our industry – we support personal choice and the freedom to choose – and that philosophy runs throughout our business.

Being free to discuss and debate means we develop our business in exciting ways and give individuals their voice. Empowering teams creates fresh ideas and different experiences, keeping us sharp, innovative and ahead of the game.

For more than a century, we have built a reputation as a leading fast moving consumer goods company, and we put a strong emphasis on empowering our people, promoting entrepreneurship and innovation.


Today, all multinationals operate under greater scrutiny and regulation than ever before and the tobacco industry is more controversial than most.  We recognise that there are issues surrounding our products, and we play a leading role in looking for solutions. We take seriously our responsibilities to the world’s communities – and the positive difference we can create.

You're different - so what do you want to achieve?

We think the person who knows your aspirations and ambitions best is you.  We can and we will help, but when it comes to making career decisions, you’re in charge.

We have impressive and inspiring leaders who genuinely care about the difference you bring and will support you in the difference you can make. We will take you to new places, professionally and geographically, and will open your mind to new ideas.

We think that giving people opportunities to shine, to grow and develop helps us stay strong and we will support you to make an early impact and maximise your talents.

You will be competitively rewarded for the difference you make, so you can see tangible results of your contribution in all ways.

Our employment principles

If culture is important, so are sound and fair employment practices, especially for a multinational business working in many different environments.

We take our responsibilities to our people seriously. Our commitment to good employment practices and workplace-related human rights is set out in our Group Employment Principles.

Like all major international companies, we take our employment policies and procedures very seriously. Our Employment Principles cover topics such as:

  • Equality of opportunity and non-discrimination;
  • Internal communications and the free flow of ideas;
  • Worker representation and freedom of association;
  • Fairness at work and the unacceptability of harassment and bullying;
  • That we do not condone or employ child labour;
  • That forced or bonded labour is completely unacceptable;
  • Performance responsibility;
  • Health, safety and environmental responsibility;
  • Community contributions and skills development for employees and communities in markets where our companies operate;
  • Personal development and learning;
  • Reasonable working hours and family friendly policies;
  • Fair, clear and competitive remuneration and benefits.

While each of our Group companies must take account of local labour law and practice and their local political, economic and cultural context, they are all committed to these Employment Principles and are required to demonstrate that they are embedding them in the workplace.

Our audit process also monitors that our companies are encouraging their key suppliers to meet similar standards.

Our rewards & benefits

As you’d expect from a leading global business, we offer highly competitive rewards for success, invest heavily in training and development, and offer truly international career opportunities.

We also want our employees to feel rewarded by the challenge of their roles, career opportunities and positive team relationships. Our practices in the area of benefits aim to support our goal of attracting and retaining the best people for the organisation.

We regularly compare ourselves to a select group of other businesses targeting the same pool of world-class talent. This enables us to maintain an attractively positioned salary and benefits package.

Around the world we provide benefits in keeping with the local market, while ensuring that our pay practices demonstrate a clear link with performance.

Our reward strategy

We want to reward the contributions of our employees in a way that is meaningful to them, so we continue to examine the practices of other companies and ask our employees what motivates them.

This research supports us in developing leading-edge practices and we have developed a reward strategy as a guide for our companies. It includes:

  • Rewarding contribution and achievement rather than tenure;
  • Freedom for managers to influence the pay increases of their staff;
  • Performance judged against a small number of key areas and objectives;
  • Where possible, greater choice in the elements of an individual’s benefits package;
  • Communication on the overall value of the total reward package;
  • Regular feedback mechanisms for assessing views on reward;
  • Simple and straightforward reward systems.
Graduate careers

Do you think you have what it takes to succeed with the world's most international tobacco group?

Graduate recruitment and development is part of our business strategy, ensuring that our company is equipped with managers of the highest calibre who can build our future. Each year we select, train and develop some of the world's brightest and most talented graduates.

Our unique management trainee development programme - the Challenge Initiative - has been designed to train people to a global standard of excellence.

As part of their development and career progression, many of our people have the opportunity to work outside their home base for a period of time.

This gives us unique advantages – a diversity of cultures, perspectives and skills in our workplace, the ability to share knowledge globally and the ability to stay ahead of changing trends and consumer preferences.

Join us and you’ll see we are committed to working in partnership with you to help you develop the skills you need to succeed as a business manager anywhere in the world.

The Challenge Initiative

The Challenge Initiative, extending over two years, is designed to prepare our next generation of leaders. You choose the business function that best suits your strengths and the programme structures your development around a clearly defined set of deliverables. You will gain support and encouragement from three sources:

  • Your coach will be your line manager, helping you get the most from the programme;
  • Your mentor will be an experienced manager from another function;
  • Other management trainees will provide you with a network of contacts around the world.


We take a constant interest in your progress, conducting regular appraisals and offering the support and resources you need to succeed. We encourage individuals to enhance their skills and knowledge through learning from internal and external sources.

We believe that working with role models is important and gaining meaningful coaching and feedback will enhance your personal development.

From the very beginning, you’re in control. During regular discussions, your coach and mentor will encourage you to take charge of your own development and to actively manage your career with us.

Truly global

Wherever you join us and whatever function you choose, our objective is the same – we're looking for people who can grow beyond geographical and functional boundaries to pursue personal and business success.

After the Challenge Initiative

So what happens when you complete the Challenge Initiative? The reward for demonstrating the necessary performance and commitment is your first management post in British American Tobacco.

The programme provides a foundation for your functional, managerial and business awareness development. Your next step is to build on the skills you have learned and to start fulfilling your long term aspirations. With support, information and encouragement from us, you can play an important role in identifying this next step. The key is to use your initiative. You should tell us where you want to go.

Your formal learning opportunities don’t stop with the end of the Challenge Initiative. We’re committed to continuing to develop you throughout your career with a wealth of open learning resources as well as functional, managerial skills and business awareness training aimed at helping you to learn at your own pace in your own location.

Want to know more about our graduate programme or even apply? Click here


JKS a/s
House of Prince (BAT)
People & Performance