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Do you have a background in technical sales and experience in selling through distribution network?

Would you like to be a part of a rapidly growing company with global success and the opportunity to influence your own career progression? Could you see yourself contributing to the ambitious growth strategy of Universal Robots in aiming to be the market leader for collaborative robots?

Company Overview

Universal Robots (UR) develops and sells industrial robots that automate and streamline monotonous and repetitive industrial processes. UR enables the production departments to assign their staff to jobs they enjoy; jobs that provide them with a challenge and add value to the company.

UR automates production processes throughout industry, their small and flexible robots have quickly gained a global foothold. Small, medium-sized, and large companies have discovered the advantages of using these modern, highly flexible robots that can easily be moved between different work stations within the production area.

The idea for a brand-new generation of industrial robots arose in 2004: Danish robot researchers realized that the robot market was characterized by heavy, expensive and complex robots made by engineers for engineers. Which is why, in 2005, they founded UR with the goal and ambition of making robot technology available to all companies. Today, UR is part of Teradyne Inc.

Position Overview

The position as Sales Development Manager, Denmark, reports to the Regional Sales Director for Northern Europe. You will be part of the sales team covering Scandinavia, UK and Eire. The main part of the team works out of UR’s premises in Odense, Denmark. You will be responsible for lead generation through active sales, sales & marketing activities as well as assist with the commercial development of distributors predominantly in Denmark. You will manage the strategy, business and activity plans, sales, marketing, implementation, budget and commercial results for the market. The position will interface with end users, integrators, distributors, sales team and other stakeholders. The travelling is about 80% in Denmark and 20% abroad.

The final candidate will be a high intellectual with great energy who thrives in a challenging, entrepreneurial, and dynamic environment. In addition, it is expected that this individual will have the combination of talent and drive to lead and achieve sales performance goals. This individual will be responsible for planning, implementing, managing and advising on all industry specific sales and customer relationship management activities in UR.

Roles & Responsibility

  • Identify the new potential end users in the market or value-added distributors
  • Canvass, initiate, qualify sales and follow through to ensure successful sales
  • Establish and structure a sales funnel for distributors
  • Facilitate joint visits with distributor’s sales reps to end users
  • Devise sales & marketing strategy and implement sales & marketing plans to strategically position UR in the market and create brand awareness via positive visibility in the market
  • Train, develop, motivate and support existing distributors


  • Bachelor’s degree or higher in Business
  • High English proficiency is a must
  • Have a minimum of 5 years successful track record from B2B sales.Experience in indirect sales to distributors would be an advantage
  • Experience in industrial automation, solution/ project sales involving technical products would be an advantage
  • Strong sense of understanding of the value proposition to the end users
  • Experience with structured sales, plans, budgets, pipeline management, marketing
  • Business acumen that you can apply on different decision levels from senior management level to technical support

Join Universal Robots
We are Universal Robots, a diverse group of smart, creative people working at the forefront of collaborative robotics. Together, we are finding innovative solutions to some of the most important manufacturing issues facing businesses today.

Join us as a Sales Development Manager, and you can too.

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